200+ leads inone month.
How a full-funnel Meta Ads campaign, a dedicated landing page and a WhatsApp chatbot helped Casa Corbett sell holiday-home plots in Jim Corbett, starting from ₹65 Lakh*.
A premium plot needs more than one ad.
Position Casa Corbett as a premium holiday-home plot investment, generate high-intent enquiries, build trust through structured content and remarketing, and drive qualified conversations and bookings.
- Project
- Casa Corbett
- Location
- Jim Corbett
- Product
- Holiday-home plots
- Starting investment
- ₹65 Lakh*
- Platform
- Meta Ads
- Duration
- 1 month
- Conversion assets
- Landing page + Meta Lead Forms
From first scroll to booking.
Each stage had its own audience, message and job, so people saw the right content at the right moment in their decision.
- 01Build awarenessAwareness
Introduce Casa Corbett and build project-level awareness.
- 02Generate enquiriesLead generation
Convert interested users through high-intent creatives and conversion assets.
- 03Build trustRemarketing
Re-engage everyone who interacted with the awareness and lead-generation campaigns.
- 04Drive bookingsConversion
A WhatsApp chatbot and the sales team turned warm leads into site visits and bookings.
The right message at every stage.
Project and location storytelling
Build familiarity and interestAmenities, location advantage, current and upcoming developments, investment benefits
Convert interest into enquiriesGM-led podcast videos on "Why Casa Corbett?" and holiday-home investment
Build trust and move users toward conversionWe used both a dedicated landing page and Meta Lead Forms to capture demand at different levels of intent. This gave people a flexible way to enquire, a WhatsApp chatbot followed up with every lead instantly, and the remarketing layer kept engaged audiences inside the funnel.
A landing page built to convert.
A fast, mobile-first landing page that tells the Casa Corbett story, shows the location, amenities and investment case, and makes enquiring effortless on any device.
- Mobile-first design for Meta traffic
- Location, amenities and investment benefits up front
- Enquiry forms and click-to-call at every scroll
- Tracking set up to measure every lead
Every lead answered in seconds.
We built a WhatsApp chatbot that picks up every enquiry instantly, day or night. It answers common questions, qualifies the buyer and moves warm leads to the sales team, so interest doesn't go cold while waiting for a call back.
- Instant reply to every lead, 24/7
- Qualifies buyers with a few quick questions
- Shares project details, location and pricing
- Books site visits and calls with sales
Hi, I'm interested in the plots at Casa Corbett
Welcome to Casa Corbett! 🌿 Holiday-home plots in Jim Corbett, starting from ₹65 Lakh. What would you like to know?
Book a site visit
Great choice! Which day works best for you this week?
Saturday
Done ✅ Our property advisor will call you to confirm your Saturday visit.
One month. Real bookings.
Within the first month, the campaign generated 200+ leads at an average CPL of ₹120. More than 20% of those leads were identified as workable, and the campaign delivered 4 bookings.
From 200+ leads to 4 bookings.
Volume matters, but quality closes deals. Here's how the lead pool narrowed from enquiry to booking.
*Approximate, calculated from 200 leads at ₹120 average CPL, 20% workable leads and 4 bookings.
A system, not a one-off campaign.
Awareness built the audience pool, lead-generation campaigns turned interest into enquiries, and GM-led remarketing strengthened trust and moved engaged users closer to purchase.
- Full-funnel audience journey from awareness to conversion
- Content matched to each stage of purchase intent
- Landing page + Meta Lead Forms to capture demand
- GM-led remarketing content to build trust
- WhatsApp chatbot for instant follow-up and site-visit booking
- 20%+ workable lead potential from the lead pool
- 4 bookings within the campaign period
*Starting investment and performance figures are based on the campaign and project information provided for this case study. Performance may vary with budget, audience, market conditions and campaign period.
Selling a project? Let's build your funnel.
Landing page, Meta and Google Ads, remarketing, WhatsApp chatbot and lead tracking, planned around your cost per lead and bookings. Your first strategy consultation is free.